How to improve your online sales conversions by 10% or more

TV is a powerful medium: last week, on Saturday 15th of November 2008 at 5pm on Channel 9, we featured Abbott Printers and the interview with Paul Abbott, and within an hour we had 42 sign-ups for our newsletter.

By the way, with Christmas just around the corner this might be good time to check out some of business Christmas cards at Abbott Printers.

Our show #3, filmed at Mawson Lakes,
is on TV on Saturday 6th of December 2008 on Channel 9 at 5pm, as the regular segment within the Felling Good program - don't miss it!

This week on Business TV

Ecommerce expert shows how to improve your online sales conversions by 10% or more.

Lori Richardson gives business networking advice: What YAMCTYK means for your sales.

See you at the Underdog Marketing Challenge lab!

Underdog Marketing Challenge is on TV!

Yes, we're on TV for the whole season - 8 episodes!

Underdog Marketing now has a regular segment within the Felling Good program on Australian TV, Channel 9.

Filmed at Glenelg, Adelaide, the first episode was on Saturday, 8th of November 2008 at 4.30pm. If you missed the show on TV, watch it on-line.

The show dates/times are available on the Underdog Marketing home page. Over the weeks to come, we'll be giving away PR and marketing tips and featuring the members' businesses and the interviews with members.

Are you a member of the Underdog Marketing Challenge? If you are, there's a chance for you and your business to appear on TV!

It's quite an opportunity - last year 550,000 people saw the show.

Raiffeisen Bank and their terrorism charges

The last post was about the ridiculous terrorism charges by the Raiffeisen Bank. Raiffeisen Bank officials are aware of the case and by now they must know they've made a BIG mistake - but they have decided to remain silent.

It's a shame - when a huge international bank such as Raifeissen decides to drag your reputation through the mud for no reason, you'd think they'd start acting responsibly when they know they've been wrong.

The good news is, Australian Department of Foreign Affairs were able to confirm that none of the foreign sources checked have financial transactions freezing measures against Dr Alex Davidovic.

Also, to all the people who have expressed their support in their comments and the outrage that this could have happened - THANK YOU!

Hopefully the day will come for the Raiffeisen Bank to get its act together.

Crisis Management

This brings me to the next topic: crisis management. A crisis can strike at any time in a variety of forms and shapes and no businesses - or individuals - are immune.

Do you have a crisis communication plan in place? To find out how exposed is your business, we've set up a free on-line Crisis Assessment calculator. It only takes 5 minutes and it can help you avert a major business crisis -- just follow the link to crisis management