Create a Sales Monster: sales advice on using social proof to build a case

 


As anyone who has worked in sales for long can tell you, there are a lot of barriers to overcome in successfully converting a sale. One of the most important pieces of sales advice that experts can give is to use social proof to support your customers through the sale process.

In this business TV show, world leading business experts discuss the importance of using social proof to enhance your business sales strategy. The show provides more than just sales advice, however. In this series, sales advice is actually put into practice, so you can see the results. In a sense, it’s like the ultimate business reality TV show.

Entire books have been written about the importance of social proof in implementing a successful business sales strategy, but in simple terms 'social proof' means that the customer is more like to purchase if they can be shown evidence that someone like them has bought in the past, and that it was a positive experience.

If this kind of business sales strategy sounds unfamiliar to you, just think of the last time a friend or family member recommended a movie or restaurant or hotel. That’s exactly what social proof is all about. Those kinds of testimonials are incredibly powerful, and that’s why experts recommend that businesses incorporate social proof into their business sales strategy.

With the growth of user generated content on the web, some say social proof is the most important form of sales content you can have on your sales website. Most large online retailers, from Amazon to eBay, use consumer reviews on their sites.

Some online retailers might be wary of this sales advice, thinking that the public is unpredictable and might write unfavorable reviews of their products. In fact, research has shown that most online reviews are 4 or 5 stars.

You can access far more expert sales advice about using social proof in your business sales strategy by watching this show right here on yourBusinessChannel.