It may surprise many people, but according to acclaimed business expert and author Roger Hamilton, aligning your business resources and objectives with a worthy purpose can have really great results for both outcomes.
Hamilton explains this idea in his latest business TV show on leading online business TV network yourBusinessChannel. He contributes his latest business advice every week on the channel.
Great businesses are focused on creating true worth, says Hamilton, so business resources are directed at more than just profits. In his business advice, he recommends that all businesses consider whether they are creating true worth, and if not, that they give themselves an injection of purpose.
Try as you might, if you focus solely on trying to become wealthy, you will not achieve this. This is simply because none of your contacts and customers care about making you rich. On the other hand, if customers or investors know that they can work with you to make the world a better place, they will be much more willing to buy your product, or contribute business advice or business resources.
In his business advice on this business TV show, Hamilton gives an example of a business who grew beyond all their expectations by aligning their business resources with social and environmental outcomes.
The owners of the business found that suppliers more willing to work with them, that customers were keen to buy their service, and soon they had to upsize their business resources in order to cope with demand.
Says Hamilton in his business advice: “I would say that anyone who is thinking about being in business, or wondering how to make their business more successful today, turn it from something that is a vehicle of wealth to a vehicle for worth.”
Roger Hamilton’s shows appear every week on yourBusinessChannel, alongside over 70 other world leading business experts.
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