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24 proven tactics to pump up your mailing list subscription rates

Great news: as a boost to the promotion of the "Underdog Marketing" book here is a valuable gift from Dennis Gaskill who runs Boogie Jack.

He generously made his latest $49.95 eBook "List Building Made Easy -- Over 24 Proven Tactics to Pump Up Your Mailing List Subscription Rates" available as a present to all friends of Dr Alex and Penelope. Quite simply, the knowledge he imparts is first-class and allows you to grow your list bigger and faster than ever.

Get more info and download the eBook

Also, a reminder: there are only days left until 1st of June 2009 when the "Underdog Marketing" book promotion ends - unless you have already done so, get your copy now. At the time of writing, there were 87 copies still available, with $903.20 in commercial business-building bonuses.

Average book delivery times:

• US and Canada 2 days
• Australia 2 days (while stock lasts - 23 copies left)
• UK and Europe 7 days
• Rest of the world 7-12 days.

Warmly,
Dr Alex and Penelope
Authors of the book "Underdog Marketing" -- Enrich Your Reputation, Fashion Free Publicity and Wrestle Your Market Share from the Top Dogs
www.UnderdogMarketingChallenge.com

The book "Underdog Marketing" - published and available

First, a personal note: this Friday I'll be getting the keys to my brand-new home at Mawson Lakes in Adelaide, and my daughter, I, and Buffy (the Vampire Slayer) - our little Pomeranian x Chihuahua, will be moving in over the weekend!

And now for the main news: the book "Underdog Marketing", which I co-authored with PR expert Penelope Herbert has just been published by Trafford in Canada.

In this 300-page all-revealing book (my 4th and Penelope's 1st), we detail:

1. How to find out precisely what your current and potential clients value and what is important to them

2. How to use the findings to compose an irresistible offer based on quality and innovation, not the price

3. How to reflect your customers' values through branding of your business - which your competitors cannot copy

4. How to ensure your market thinks of you ahead of your deep-pocketed competitors

5. How to become a magnet for the Internet and traditional media to secure insane amounts of publicity, and

6. How to carve-up your market share - regardless of the size of your budget.

Penelope and I have been flat out securing the commercial business-building bonuses to celebrate the publication of the book. So far we've secured first-class software and resources to the value of $853.25 out of the planned $1,500 - but we'll keep adding bonus products and services until the promotion ends on 1st of June.

All of the bonuses - commercial software, business publications, professionally designed resources and online business services - are to be given away for $1 to first 500 people to purchase the book.

Order "Underdog Marketing" online directly from the publisher now, we expect the first 500 to be snapped up really quickly.