The book "Underdog Marketing" - published and available

First, a personal note: this Friday I'll be getting the keys to my brand-new home at Mawson Lakes in Adelaide, and my daughter, I, and Buffy (the Vampire Slayer) - our little Pomeranian x Chihuahua, will be moving in over the weekend!

And now for the main news: the book "Underdog Marketing", which I co-authored with PR expert Penelope Herbert has just been published by Trafford in Canada.

In this 300-page all-revealing book (my 4th and Penelope's 1st), we detail:

1. How to find out precisely what your current and potential clients value and what is important to them

2. How to use the findings to compose an irresistible offer based on quality and innovation, not the price

3. How to reflect your customers' values through branding of your business - which your competitors cannot copy

4. How to ensure your market thinks of you ahead of your deep-pocketed competitors

5. How to become a magnet for the Internet and traditional media to secure insane amounts of publicity, and

6. How to carve-up your market share - regardless of the size of your budget.

Penelope and I have been flat out securing the commercial business-building bonuses to celebrate the publication of the book. So far we've secured first-class software and resources to the value of $853.25 out of the planned $1,500 - but we'll keep adding bonus products and services until the promotion ends on 1st of June.

All of the bonuses - commercial software, business publications, professionally designed resources and online business services - are to be given away for $1 to first 500 people to purchase the book.

Order "Underdog Marketing" online directly from the publisher now, we expect the first 500 to be snapped up really quickly.