Thursday, April 24, 2008

Underdog Marketing Challenge hits a controversy!

Shaun, Penelope, Terry, Nikita and I had such fun last week filming the videos - who could have thought that one of them was going to produce such a controversy!

What happened? On her last visit to Montana, US, Penelope purchased a t-shirt and she was wearing it for the video, blissfully unaware of the emotional issues it was about to evoke. What are the odds? Of all the t-shirts in her wardrobe...

...it goes to show how easily one can get things wrong! The t-shirt in question depicts the confederate flag:

What can I say... we've received blog comments and emails with people expressing varied reactions. To cut the story short, Penelope jumped into a brand-new attire and we re-made the video.


Now back to Shaun: there's a problem, a BIG one, and in retrospect I should have seen it coming...

... in my last posting I mentioned that Shaun had to borrow $4,500 to pay for his personal trainer course. Well, he has to pay it back - which is why he's now working for Harrison's knocking on doors and running a survey on water consumption.

This allows him to pay the debt off - bit it means he can only work PART TIME on building his business. As if it were not hard enough!

Ah, well, what can you do...

The challenge has just been raised by 10 notches - to succeed Shaun will have to be ultra-well-organized!

Transition from a high school to running a business is not a trivial task - so our first step was to help Shaun get organized and get into the business frame of mind. To this aim we're recommending some fantastic software tools - but because of Shaun's situation with money (or lack thereof), we're going for the valuable tools that are absolutely, positively, completely FREE with no strings attached.

I'll let the video do the talking:



[ Do not worry if you haven't noted the web addresses you see in the videos -- all the business-building tools with their download locations (and a lot more!) are available when you subscribe to Underdog Marketing Challenge priority updates on the left of this page. It's FREE and a fantastic way to grow your enterprise. ]

Have you heard of mind-mapping? It is a wonderful thing! I cannot think of a better tool to link, structure and organize your ideas. Learning to use mind-mapping software takes only minutes, and you never stop using it after that!



How do we go? What do you think of the tools we use and recommend?

But wait, there's more:



To make your life easier it is possible to find free tools of extraordinary quality. The problem is, for every good tools there are 100 that are absolute rubbish - and if you have to spend time downloading, installing and testing one hundred programs to find the jewel, than it is not really free, is it? You're paying with your time.

So, by directing Shaun to these nifty collection of valuable free tools and sharing this information with you, I am hoping that you'll use at least one of them - and find that it helps you too!

... and if you know of a great free or low-cost tool that would help Shaun and other people further, why not leave a comment about it?

Coming next... wait, I think I'll keep it as a surprise - but I can say this much: stay tuned, you're in for a treat!


Would you like to use the free business-building tools from the videos in your enterprise? Get the list of download locations, plus 8 hot tips on how to conduct market research and how Shaun's used it for his own customer value survey when you subscribe to priority updates at the top of the page.

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