What do your customers really want?

With the help of the Underdog Marketing Challenge team Shaun has completed the research analysis - which tells him precisely what is it his potential customers want and value.

Why is this step important? Because:

1. It allows you to meet the needs of your customers 110%
2. It helps you develop your marketing message to reflect your customers' values back to them, and
3. The analysis also tells you which keywords to use to have the best domain name for your website - a name that is short, relevant and easy to remember (in Shaun's case: GetFitEnjoyLife.com).

Next time we talk about brand salience and strategic marketing planning... stay tuned!

To all the people who signed up to follow this story - I hope that you've enjoyed your present, the website wizard software which generates great-looking websites instantly!

Shaun gets his business research underway - but a conflict develops!

With the help of the Underdog Marketing Challenge team Shaun gets his business research underway...

... and he puts his heart and soul in it! The idea is to find out exactly what his target market wants - and to use this information to develop:

1. The product/service - which meets the needs of his audience 110%, and
2. The marketing message - which reflects back to the market the values they seek!
   

Things are going well - but Shaun is finding it hard to stay focused, stay on track, and show up on time! He's late for the meeting, and next time he is a no-show.

For the first time there's a rift - and the conflict develops! Dr Alex goes ballistic (you gotta see this for yourself!), and Shaun retreats into the who-me? mode:



Next: We analyze Shaun's survey - so he can start developing the solutions his potential clients are looking for - but an unforeseen problem puts the Underdog Marketing Challenge in jeopardy!

Would you like to know the exact questions Shaun is asking in his survey? Get 8 fantastic tips on how to conduct your own market research? Be able to tell precisely what's important to YOUR market?

Get all the answers - sign up for the priority updates (top-left of the page) -it's FREE!