What do your customers really want?

With the help of the Underdog Marketing Challenge team Shaun has completed the research analysis - which tells him precisely what is it his potential customers want and value.

Why is this step important? Because:

1. It allows you to meet the needs of your customers 110%
2. It helps you develop your marketing message to reflect your customers' values back to them, and
3. The analysis also tells you which keywords to use to have the best domain name for your website - a name that is short, relevant and easy to remember (in Shaun's case: GetFitEnjoyLife.com).

Next time we talk about brand salience and strategic marketing planning... stay tuned!

To all the people who signed up to follow this story - I hope that you've enjoyed your present, the website wizard software which generates great-looking websites instantly!