How to drive a successful SEO web strategy by publishing great content

 



 

One of the key ways to drive search engine traffic to your website is to publish lots of high quality written content online.

In this new business television show, dozens of SEO experts give business advice on what kind of content you need to publish, how much you need to publish, and how often, in order to drive a very successful SEO web strategy.

Google and other search engines index all websites regularly by searching and recording all the text that they carry. So, if you want to be found on Google, the business advice is clear: you need to publish plenty of web copy and that copy needs to be rich in relevant keywords.

Relevant keywords are keywords which relate to what your business does and what it sells.

That’s the broad outline. In this business television show, however, the business experts give further internet marketing tips on boosting the effectiveness of your keyword rich web copy.

First, the business experts stress the importance of writing for your audience. When you produce copy for your website, you will need to use your keywords and phrases often in your headings and body text.

However, it is important not to get carried away with keyword density at the expense of your website’s fundamental purpose, which is to communicate with your audience. Whatever you do, don’t forget about your readers in the rush to load your site with keywords.

It pays to research your customers, to ensure that they are getting what they want from your website.

Next, say the business experts, you need to produce and publish as much as you can.
An SEO web strategy is not simply a matter of building a website, putting it up, and never looking it again.

Producing lots of fresh content is essential to effective SEO because search engines love sites that are growing and adding content all the time.

For further internet marketing tips on all aspects of SEO and web strategy, watch the other shows in yourBusinessChannel’s Search Engine Optimisation series.

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How to use triggers to bring qualified traffic to your website

 


 

The aim of any online social marketing strategy is to get customers talking about your business and its products, and driving traffic to your site. Social marketing guru David Meerman Scott calls this a World Wide Rave.

In this business television show, Scott shares his latest internet marketing tips on creating online  triggers to bring your customers to your virtual doorstep.

The show is part of Scott’s six-part business television series explaining step by step how to create social marketing buzz around your product.

In this episode, Scott gives web strategy and internet marketing tips on creating the kind of content that will trigger people to share your stuff online.

The secret, says Scott, is to create really interesting content that is not gimmicky, but that people really want to share. You need to give your audience a real reason to share your material online.

So what makes for interesting content? Lots of things, says Scott. People love to share content that is funny, for example. Just think of the kind of YouTube clips that your friends like to share with you via email or Facebook.

Another of Scott’s social marketing tips is to create something that is really valuable,  for example a high quality piece of research or market data that people will want to share.

Another effective trigger is using a celebrity. People are always interested in celebrities and are much more likely to share content that features well known person.

Yet another very effective trigger is content which is outrageous or entertaining. On the show, Scott discusses the example of Blendtec, and American firm who have a very popular YouTube channel. On the channel, they feature clips of various items, from golf balls to iPhones, being blended in an industrial blender.

David Meerman Scott is one of over 70 leading business experts who contribute free business advice and small business marketing tips to yourBusinessChannel.

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Internet Strategy Explained: Ronaldo vs Jose Mourinho vs Kate Winslet

 
 

With defending champions Manchester United taking on Inter Milan in the Champions League we saw some of footballs top digital superstars go head to head. And in this show we analyze their secrets to bring you business development advice for your own internet and search marketing strategies.

Generally recognized as the world's best player, Christiano Ronaldo is now averaging nearly three million internet searches on Google every month..... Which compares pretty favorably with people like David Beckham, Wayne Rooney and even Oscar winning Kate Winslet.

But when it comes to a web strategy that makes you a digital superstar, Jose Mourinho is also showing how to blow away the competition, generating more than 3 times the search traffic compared to his peers like Sir Alex Ferguson. What's his secret?

These guys are both successful coaches - but there is a simple internet marketing tip for anyone wanting to become a digital super star.

Don't be boring!

In a recent interview with our business TV channel, Shel Israel said:

Basically corporations worldwide have got into the habit of shoveling out crap. They go to the PR people who add adjectives in, they go to the legal people who take that which is interesting out and they send something out which is just pure crap.

So here is our business advice:

Being good is not enough - you've got to create great content that attracts the fans!

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Be wary of client incentive schemes

 


 
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Client incentive schemes seem to be an appealing tool for leveraging better results from your business networking strategy. Work is referred your way, the referrer gets a little reward, and everyone wins - right?

Giving sales advice and business development tips in his new show on yourBusinessChannel, networking expert Andy Lopata suggests that client incentive schemes are not all they’re cracked up to be.

People who pay for referrals may be missing the wider point, he says in his sales advice. If you are having to pay a person to refer you, then there might be something seriously wrong with your current business networking strategy.

In his business networking advice on the show, Lopata explains what motivates someone to refer business, in an ideal scenario. To refer business, a referrer needs have total confidence in the quality and reliability of your products and services, and they need to be proud of their association with you.

Lopata’s business networking advice is to concentrate on inspiring this kind of confidence and pride in others. In time, this will bring referrals, more so than financial inducements.

After all, he says in his sales advice on the show, if one of your business contacts has real faith in you, why would they need money to be encouraged to refer you? And if they don’t believe in you, what amount of money could be worth the potential damage to their reputation of making a bad referral?

This is the problem with client incentive schemes and with paying for referrals in general. Lopata believes this also explains why they are rarely a very effective business sales strategy.

Start by focusing on the product or service you offer, says Lopata. Make sure it is worthy of referring. That should be the foundation of you business networking strategy.

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Free means free: why email sign ups could be wrecking your social marketing efforts

 


Many digital marketers have yet to fully understand the way the online world works, according to leading social marketing expert David Meerman Scott.

Meerman Scott, the author of The New Rules of Marketing and PR and the upcoming World Wide Rave, share his latest social marketing tips on developing a successful small business marketing strategy online in a new series of business TV shows on yourBusinessChannel.

In this, the fourth of seven shows, Meerman Scott describes a rule that must be followed in order to roll out a really effective social marketing web strategy. The aim of his social marketing tips is to create a World Wide Rave about your product, In other words, a major buzz that has people visiting your website because they genuinely want to be there, and global communities are eagerly linking to your site.

In earlier shows, Meerman Scott explains that social marketing involves dropping the traditional product-centric and ego-centric approach to marketing, and instead adopting a web strategy based around creating highly attractive content that customers genuinely want to access and share.

In this show, Meerman Scott urges viewers to give up control of their message as part of their small business marketing strategy. While the idea is frightening to a lot of marketers, according to Meerman Scott it is vitally important part of a successful web strategy.

The essential point is that the great content that you create for customers to enjoy and share should be freely sharable. So if you create a valuable white paper for download from your website, then make it genuinely free.

According to Meerman Scott, creating a World Wide Rave about your product is not about generating sales leads, collecting email addresses or filling out forms. All those things will irritate customers, and therefore undermine your web strategy.

Meerman Scott shares the rest of his social marketing tips in upcoming shows on yourBusinessChannel.

View videos from worldwide experts to help develop your own small business marketing strategy. Use our videos to help develop your own social marketing or Facebook marketing strategies.


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