How to drive a successful SEO web strategy by publishing great content

 



 

One of the key ways to drive search engine traffic to your website is to publish lots of high quality written content online.

In this new business television show, dozens of SEO experts give business advice on what kind of content you need to publish, how much you need to publish, and how often, in order to drive a very successful SEO web strategy.

Google and other search engines index all websites regularly by searching and recording all the text that they carry. So, if you want to be found on Google, the business advice is clear: you need to publish plenty of web copy and that copy needs to be rich in relevant keywords.

Relevant keywords are keywords which relate to what your business does and what it sells.

That’s the broad outline. In this business television show, however, the business experts give further internet marketing tips on boosting the effectiveness of your keyword rich web copy.

First, the business experts stress the importance of writing for your audience. When you produce copy for your website, you will need to use your keywords and phrases often in your headings and body text.

However, it is important not to get carried away with keyword density at the expense of your website’s fundamental purpose, which is to communicate with your audience. Whatever you do, don’t forget about your readers in the rush to load your site with keywords.

It pays to research your customers, to ensure that they are getting what they want from your website.

Next, say the business experts, you need to produce and publish as much as you can.
An SEO web strategy is not simply a matter of building a website, putting it up, and never looking it again.

Producing lots of fresh content is essential to effective SEO because search engines love sites that are growing and adding content all the time.

For further internet marketing tips on all aspects of SEO and web strategy, watch the other shows in yourBusinessChannel’s Search Engine Optimisation series.

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