Shaun gets his business research underway - but a conflict develops!

With the help of the Underdog Marketing Challenge team Shaun gets his business research underway...

... and he puts his heart and soul in it! The idea is to find out exactly what his target market wants - and to use this information to develop:

1. The product/service - which meets the needs of his audience 110%, and
2. The marketing message - which reflects back to the market the values they seek!
   

Things are going well - but Shaun is finding it hard to stay focused, stay on track, and show up on time! He's late for the meeting, and next time he is a no-show.

For the first time there's a rift - and the conflict develops! Dr Alex goes ballistic (you gotta see this for yourself!), and Shaun retreats into the who-me? mode:



Next: We analyze Shaun's survey - so he can start developing the solutions his potential clients are looking for - but an unforeseen problem puts the Underdog Marketing Challenge in jeopardy!

Would you like to know the exact questions Shaun is asking in his survey? Get 8 fantastic tips on how to conduct your own market research? Be able to tell precisely what's important to YOUR market?

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